Tuesday, December 22, 2015

UFB Founder Profile 创办人简历

                                
                            


                                    

一直以来我都很敬佩厨师,敬佩的原因不单单是因为他们有的一手好厨艺,而是他们永远都不辞劳苦地躲在厨房为客人献上最完美的食物。没有人会特别记得厨师的模样,也没有人会特地到厨房感谢厨师为他们准备的每一道佳肴,但厨师却是一家餐厅里的灵魂人物。

今天要向大家介绍的是以烘焙出道的叶展麒先生。有着多年餐饮经验的他不仅是Union Fashion Bar的创办人,也是负责餐厅菜单的重要人物。从准备食材到烹调方法都需经过他的督促,一点都不容许马虎。

热爱烘焙的叶先生曾在1999年接受日本品牌POKKA烘焙部门的培训,2000年他担任了新加坡Bazerkin的烘焙师傅,2002年已是印尼Bazerkin的厨师总管。他的努力是大家有目共睹的,在他的领导下成功为Bazerkin开拓了更多的市场,在泗水(Surabaya)、棉兰(Medan)和万隆(Bandung)都有了分店。

2005年,叶先生成为了印尼名牌巧克力展览会(Tulip Chocolate Expo)的评审之一。他不曾因为自己的成就而满足于现况,反而给了他更大的推动力想往外学习更多。他在巴黎接受更多的烘焙训练,在Jean Michel Perruchon的栽培下掌握了法国甜点的制作,让自己更上一层楼。

除了巴黎,叶先生也在泰国的Eric Perez Bakery School上课。他除了掌管印尼、上海和马来西亚的Bazerkin,也帮忙打理泰国的分店。如今,Bazerkin已在印尼开了超过十二家分店,而这一切的功劳都归于叶先生的精明指导。这一路的过程除了让叶先生有了丰富的人生经验,也造就了他对餐饮业的自信。他的坚持与努力得到了认可,在2008年更被Harpers Bazaar杂志列为十大烘焙师傅之一。

在印尼打拼了多年的叶先生在2010年开始负责承包饮食服务(catering),把提供冷冻蛋糕的生意搞得有声有色,提高了公司的知名度。2013年,叶先生成为了Boga集团研究与开发部门的高级总厨,分别处理Bakerzin、Pepper Lunch、Boga Catering、TenTen以及一切的餐饮发展。

经历了那么多年的磨练,叶展麒先生想创业了!他终于在2014年实现了他的梦想,开了一家属于他自己的餐厅,那就是位于柔佛居銮的CheeseU Bistro & Dessert Bar。细心经营的店铺总是不让人失望,赢得口碑就是对餐厅最好的回报。

当居銮的生意开始上了轨道后,叶先生也想扩大自己的生意,把他的创意和美食带到了新山,开创了Union Fashion Bar。2015年将是他发挥所能的一年,一个全新主题的餐厅即将在新山引爆,请大家拭目以待吧!

Being a chef is not easy. Neither one would remember the appearance of a chef, nor saying thank you to them for preparing a nice meal. However, chef plays an extremely important role in a restaurant. Today, Im going to introduce a pastry chef named Mr Yap Chern Chee, who has more than 15 years of experience in culinary industry.

Mr Yap is a former Chef de Partie at Bakerzin Singapore since 2000 directly under  Chef Daniel Tay (the world Cup Pastry Chef 2001), he is now currently the founder of Union Fashion Bar (UFB) in Johor Bahru.

Mr Yao was trained under pastry Chef Tan Liak Khoon in the POKKA pastry department in 1999, which was set up by Chef Daniel Tay. Pokka Corporate Japan has own their patisseries shop for their own restaurant.

In 2005, he participated in the Tulip Chocolate Expo as a jury. Not only that, Mr Yap also explore his ability and skills in the world of pastry with a variety of training follow up to  Jean Michel Perruchon in 2003 and 2011.

In 2006, Mr Yap took courses with Eric Perez Bakery School in Thailand. He set up Bakerin Indonesia, Bakerzin Shang Hai, Bakerzin Malaysia and helping set up Bakerzin Thailand.

In 2008, Mr Yap was awarded in the Top 10 Pastry Chef from Harpers Bazaar Magazine. While working at Bakerzin Indonesia, there are more than twelve outlets were opened all over Indonesia (Jakarta, Surabaya, Medan and Bandung) under the effort of Mr Yap.

In 2010, he was responsible for the Boga Catering (Boga Factory) as General Manager. Frozen cake project and outside catering has an overwhelming response and they are getting well known in high end boutique.

In 2013, Mr Yap became Boga Group R & D Executive Chef to handle Bakerzin, Pepper Lunch, Boga Catering, TenTen and all F&B Development.

In 2015, he decided to start his own business in his hometown, Kluang. Mr Yap, the founder of CheeseU, believes that they yam cha culture in Kluang will not be complete without cake and dessert. In order to enhance the dining experience of people in Kluang, CheeseU is founded with the objective of providing good quality of food at affordable price to the Kluang community.

When the business in Kluang is stable, he started to expand his business to Johor Bahru. Together with his working partners, UFB is successfully set up with a new concept of combining bakery cafe, full dining and bar into one restaurant. Let us looking forward to the newly opened restaurant in Johor Bahru - UFB!