Tuesday, December 22, 2015

UFB Founder Profile 创办人简历

                                
                            


                                    

一直以来我都很敬佩厨师,敬佩的原因不单单是因为他们有的一手好厨艺,而是他们永远都不辞劳苦地躲在厨房为客人献上最完美的食物。没有人会特别记得厨师的模样,也没有人会特地到厨房感谢厨师为他们准备的每一道佳肴,但厨师却是一家餐厅里的灵魂人物。

今天要向大家介绍的是以烘焙出道的叶展麒先生。有着多年餐饮经验的他不仅是Union Fashion Bar的创办人,也是负责餐厅菜单的重要人物。从准备食材到烹调方法都需经过他的督促,一点都不容许马虎。

热爱烘焙的叶先生曾在1999年接受日本品牌POKKA烘焙部门的培训,2000年他担任了新加坡Bazerkin的烘焙师傅,2002年已是印尼Bazerkin的厨师总管。他的努力是大家有目共睹的,在他的领导下成功为Bazerkin开拓了更多的市场,在泗水(Surabaya)、棉兰(Medan)和万隆(Bandung)都有了分店。

2005年,叶先生成为了印尼名牌巧克力展览会(Tulip Chocolate Expo)的评审之一。他不曾因为自己的成就而满足于现况,反而给了他更大的推动力想往外学习更多。他在巴黎接受更多的烘焙训练,在Jean Michel Perruchon的栽培下掌握了法国甜点的制作,让自己更上一层楼。

除了巴黎,叶先生也在泰国的Eric Perez Bakery School上课。他除了掌管印尼、上海和马来西亚的Bazerkin,也帮忙打理泰国的分店。如今,Bazerkin已在印尼开了超过十二家分店,而这一切的功劳都归于叶先生的精明指导。这一路的过程除了让叶先生有了丰富的人生经验,也造就了他对餐饮业的自信。他的坚持与努力得到了认可,在2008年更被Harpers Bazaar杂志列为十大烘焙师傅之一。

在印尼打拼了多年的叶先生在2010年开始负责承包饮食服务(catering),把提供冷冻蛋糕的生意搞得有声有色,提高了公司的知名度。2013年,叶先生成为了Boga集团研究与开发部门的高级总厨,分别处理Bakerzin、Pepper Lunch、Boga Catering、TenTen以及一切的餐饮发展。

经历了那么多年的磨练,叶展麒先生想创业了!他终于在2014年实现了他的梦想,开了一家属于他自己的餐厅,那就是位于柔佛居銮的CheeseU Bistro & Dessert Bar。细心经营的店铺总是不让人失望,赢得口碑就是对餐厅最好的回报。

当居銮的生意开始上了轨道后,叶先生也想扩大自己的生意,把他的创意和美食带到了新山,开创了Union Fashion Bar。2015年将是他发挥所能的一年,一个全新主题的餐厅即将在新山引爆,请大家拭目以待吧!

Being a chef is not easy. Neither one would remember the appearance of a chef, nor saying thank you to them for preparing a nice meal. However, chef plays an extremely important role in a restaurant. Today, Im going to introduce a pastry chef named Mr Yap Chern Chee, who has more than 15 years of experience in culinary industry.

Mr Yap is a former Chef de Partie at Bakerzin Singapore since 2000 directly under  Chef Daniel Tay (the world Cup Pastry Chef 2001), he is now currently the founder of Union Fashion Bar (UFB) in Johor Bahru.

Mr Yao was trained under pastry Chef Tan Liak Khoon in the POKKA pastry department in 1999, which was set up by Chef Daniel Tay. Pokka Corporate Japan has own their patisseries shop for their own restaurant.

In 2005, he participated in the Tulip Chocolate Expo as a jury. Not only that, Mr Yap also explore his ability and skills in the world of pastry with a variety of training follow up to  Jean Michel Perruchon in 2003 and 2011.

In 2006, Mr Yap took courses with Eric Perez Bakery School in Thailand. He set up Bakerin Indonesia, Bakerzin Shang Hai, Bakerzin Malaysia and helping set up Bakerzin Thailand.

In 2008, Mr Yap was awarded in the Top 10 Pastry Chef from Harpers Bazaar Magazine. While working at Bakerzin Indonesia, there are more than twelve outlets were opened all over Indonesia (Jakarta, Surabaya, Medan and Bandung) under the effort of Mr Yap.

In 2010, he was responsible for the Boga Catering (Boga Factory) as General Manager. Frozen cake project and outside catering has an overwhelming response and they are getting well known in high end boutique.

In 2013, Mr Yap became Boga Group R & D Executive Chef to handle Bakerzin, Pepper Lunch, Boga Catering, TenTen and all F&B Development.

In 2015, he decided to start his own business in his hometown, Kluang. Mr Yap, the founder of CheeseU, believes that they yam cha culture in Kluang will not be complete without cake and dessert. In order to enhance the dining experience of people in Kluang, CheeseU is founded with the objective of providing good quality of food at affordable price to the Kluang community.

When the business in Kluang is stable, he started to expand his business to Johor Bahru. Together with his working partners, UFB is successfully set up with a new concept of combining bakery cafe, full dining and bar into one restaurant. Let us looking forward to the newly opened restaurant in Johor Bahru - UFB!

Saturday, November 28, 2015

The Best Cheese Cake In Town







UFB 糕点概念


关于芝士蛋糕,巧克力蛋糕和水果蛋糕。

French Cheese Cakes Classic Cheese Cake
法国芝士蛋糕=欧洲芝士蛋糕

法式的蛋糕大多数是摩丝,但 UFB 目前所推出的芝士蛋糕是经过烘焙过程,所以具有更丰富的口味。欧洲人已经习惯食用芝士。UFB 呈现最浓郁口味的乳酪蛋糕称为法国的芝士蛋糕。 Classic Baked Cheese.


美国芝士蛋糕=纽约芝士蛋糕 New York Cheese

一个中等芝士味的芝士蛋糕。奶酪略有不同若相较于法国烤芝士蛋糕。甜度和风味的奶酪是平衡的,芝士味道不像法国奶酪蛋糕那么浓郁。这个口味适合大部分的消费群。通常加上一些水果或草莓酱在上面配搭会让您回味无穷。


意大利芝士蛋糕 Tiramisu

我们提供经典的意大利甜品提拉米为其一,提拉米苏其实也是一种芝士蛋糕,一个由马斯卡奶酪做成的蛋糕,加上海绵蛋糕泡了咖啡。

日本芝士蛋糕

日本的蛋糕是淡淡的味道,芝士蛋奶酥是日本海绵蛋糕之一,现在,我们提出日本乳酪慕斯蛋糕呼叫编罕见的奶酪。这是慕斯蛋糕是最淡的芝士蛋糕。有些人把它叫做 “豆腐” 芝士蛋糕, Brownies Cheese & Hokkaido 。


UFB 经典芝士蛋糕 Green Tea & Marble Cheese

我们融合一个半层的法国奶酪蛋糕和半层经典蛋糕让客户可以享受丰富的芝士味,但不会让人吃了觉得有太浓郁的感觉。

基本上芝士概念的芝士蛋糕分为 5 种 方式 :


Chocolate Lovers Royal Chocolate, Amer

巧克力口味蛋糕,我们都用上等以及不同的可可成分巧克力配搭呈现给大家, UFB 坚持不懈的以好的食材呈现出品质卓越的食品。


Fruit Lover

水果是一种健康食材,UFB 会以一些特别配搭让客人吃得更健康与开怀。


































Signature UFB Review

Media review : 


I love cafe  专页版 :

https://mobile.facebook.com/story.php?story_fbid=495569077287730&id=349606001884039




Blogger Review   :


Eunice :
http://loveismorethanwords.blogspot.my/2015/09/food-review-union-fashion-bar-ufb-taman.html

Cake Selection























Menu















































Sunday, November 22, 2015

Company Profile 公司简介










【三合一咖啡】大家都很熟悉,【三合一餐厅】你应该是第一次听过吧?我相信大家都很好奇到底什么是三合一餐厅,不想走宝的话就请跟随我一起去揭开Union Fashion Bar(UFB)的神秘面纱吧!

也许你已在好奇不是在说餐厅吗,怎么变成了时尚Fashion?原来这独特的店名有着那么一段故事。。“我觉得食物本身就是一种艺术,它需要衣服需要包装,要经常更换外表,才能满足顾客的好奇心。”创办人叶展麒在餐饮业已有多年经验,对食物的要求不仅注重于味觉,更延伸至视觉享受。最令我期待的是UFB还会更换主题呢!它会在不同的季节更改餐厅的色系或摆设,让顾客永远对UFB抱着期待。毕竟人是贪图新鲜的,一成不变的餐厅去久了也会腻,所以时尚(Fashion)就派上用场啦!不但如此,食物摆盘方面UFB更是大胆创新,就好比说你怎么都不会想象到西餐也能摆放在日式的碟子上吧?光听这一点就让我好想去探个究竟!那么多的创新概念顿时让我觉得食物原来也可以很创新、很艺术。

说了这么多还没正式介绍我所谓的三合一餐厅其实包含了烘焙咖啡厅(Bakery Cafe)、正式餐厅(Full Dining)以及酒吧(Bar)。UFB是新山首家拥有完善的一站式餐厅,让顾客们不必东奔西跑便能在同一家餐厅里享用不同层次的食物和饮料,绝对是个休闲聚餐的好去处。

我们先来看看烘焙咖啡厅吧!叶先生对烘焙很有研究,曾经到过法国巴黎受训的他对甜点的要求一点都不低。他希望能透过甜点让顾客感受幸福的一刻,所以坚持以最好的材料烘焙出口感极佳的甜点。UFB的烘焙咖啡厅非常完善,其中包括了自制精美蛋糕、西式甜点以及牛角面包等等;而饮料方面当然是要搭上一杯香浓咖啡才算是Perfect嘛!泡咖啡馆是现代都市人不可缺少的生活乐趣,到UFB享受一份温馨甜点吧,残留在嘴里的咖啡香也是一种莫名的幸福哦。

介绍过了烘焙区,我们来看看主食。虽然餐点大多以西餐为主,UFB也不忘提供亚洲食物,让顾客们有更多的选择。西餐方面从前菜浓汤、扒类到意大利面应有尽有,而亚洲食物则以饭类为主。广泛的食物选择真让我不知如何下手,难以抉择的唯一方法就是要多光顾几次啦!基于马来西亚是个多元种族的国家,UFB是个"No Pork, No Lard"的餐厅,大家可以与友族同胞一起享用美食。
厌倦了吵杂的喝酒环境,想要静下来和朋友或家人小酌一番吗?那UFB酒吧一定非常适合你!UFB酒吧打破传统,这里没有High到爆的气氛,却有一丝丝温馨浪漫的氛围。这也看得出叶先生非常细心地打造出一个品尝酒的优良环境。除了鸡尾酒和红酒,他强调UFB也会推出冷压缩果汁(Cold Pressed Juice),是目前欧美最新的低温冷榨技术。通过这项技术,被挤压出的果汁能保留更高的营养成分,比起传统鲜榨果汁被氧化的几率更低,带给顾客更健康的选择。

“UFB是我的个性,它代表了我的性格;就像是一个中年人想走进年轻人的世界,把我自己喜爱的作品呈现给大家。”以自己的个性为主题是叶先生一心想打造的餐厅,你不难发现餐厅的每一个角落其实都代表了他的内心世界。如果你仔细看看UFB的招牌你会发现1998其实也是个重点,询问之下才得知原来叶先生就是在那一年踏入了餐饮业,这一年对他特别有意义,所以他决定把1998加入UFB的招牌,让顾客更加了解餐厅的意义。

复古创新是UFB的独特风格,带有欧美风的设计概念把餐厅显得格外时尚。UFB有户外和室内座位,装潢色系以黑灰为主,搭配的红色沙发被突显的更加完美。一直都很认同用餐不仅需要找到合适的口味,气氛也是相当的重要。UFB散发的独特气氛迎合了多种用餐场合,不管你今天想吃蛋糕、家人想吃牛扒或是你想喝咖啡、朋友却要喝红酒,你都可以在这里一一解决。这可能在大家眼里看起来不怎么搭,但却是UFB独特的创新概念,绝对是你不能错过的餐厅。 


I believe all of you definitely know what 3-in-1 coffee is, but have you heard of 3-in-1 restaurant?  No? Let's follow me to explore the newly opened restaurant in Johor Bahru - Union Fashion Bar (UFB).

Aren't we talking about restaurant? Why Fashion? Here is the story...  "Food is art. They need clothes and packaging to satisfy the curiosity of customers." Mr Yap Chern Chee, the founder of UFB has many years of experience in culinary industry. His concern not only to the taste of food, but the appearance and presentation of food. What I expect most is the changing theme of the restaurant from time to time. That is what Fashion about!

The so called 3-in-1 restaurant is actually a new concept which combine of bakery cafe, full dining and bar into one restaurant. It is definitely the coolest place in town where we can enjoy these three services just in one place.

First of all, let us look at the bakery cafe. Mr Yap is a pastry chef and has been trained in Paris. He always insist on using the best ingredient, providing the best quality of food to the customers. The bakery cafe of UFB includes handmade cakes, patisseries, croissant etc. Not forgetting to have a cup coffee when you are in UFB, the aroma of coffee will surely bring you back to this comfortable place.

Apart of bakery cafe, we now focus on the main course. Beside western food, UFB also provide Asian food. There are plenty of choices from appetizer to main course, and I believe you need to visit more to try out all their delicious food. As Malaysia is a multiracial country, UFB is a restaurant of "No Pork, No Lard".

If you are tired of the noisiness of bar, how about having a glass of wine at the romantic UFB? Mr Yap  has created a very nice ambience place for beer and wine tasting. Besides cocktails and red wine, he mentioned about cold pressed juice. He wishes to give a healthier choice to customers where cold pressed juice keep more nutrition compared to the normal fruit juice. 

"UFB is my personality, it represent my character- A middle age man trying to walk into the life of a youngster." UFB represents the life of Mr Yap. If you notice the signboard of UFB, you will see 1998 is a main point too. It is the year of Mr Yap step into the culinary industry, he decided to add the meaningful number to the signboard, and let the customers know more about him.

You may think that the 3-in-1 restaurant might be a bit weird but trust me, that is a creative idea of UFB to bring a brand new restaurant for you. It is definitely a place that you can't miss out.